珠寶商的智能内參
Intelligent reference jeweler

智能珠寶公司 心有靈犀獲千萬投資 The heart have received tens of totwoo

來源:珠寶商的智能内參作者:雲生科技網址:http://caifu60986.cn
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随着蘋果手表的上市,時尚和科技的融合成為全球可穿戴設備的關注焦點。近日,由知名新媒體人王潔明攜手意大利珠寶設計師 Marco Dal Maso創建的心有靈犀科技宣布獲得蝙蝠資本和疆域基金聯合領投的近千萬元的天使投資,将全力拓展時尚智能珠寶領域。

With the listing of Apple watches, fashion and technology integration has become the focus of global wearable devices.Recently,thewellknown new media Wang Jieming to join the Italy Dal jewelry designer Marco Maso created the heart have announced the acquisition of technology capital and fund joint territory bat led investment of nearly 10 million yuan angel investment, to expand the field of intelligent fashion jewelry.


王潔明沒有透露他将推出的智能珠寶的具體功能,隻是表示,一定不會是運動手環的時尚翻版,會覆蓋從戒指、手镯、吊墜等珠寶首飾的所有領域,計劃在年内問世,“我希望它能颠覆目前人們對可穿戴設備的印象”。

Wang Jieming did not disclose the specific function, he will launch smart jewelry just said, is not a replica of fashion sports bracelet, will cover all areas from rings, bracelets, pendants and other jewelry, plans to come out during the year, "I hope it will subvert the people of wearable devices currently impression".

王潔明有 18年的傳媒經曆,早年曾被新華社派駐北歐工作。在創建心有靈犀之前,他在知名的移動互聯網新媒體公司 VIVA任總裁。除新媒體外,還在時尚、娛樂業有很多跨界經曆。今年4月,他被曝離職創業投身時尚智能硬件領域,深受業内外關注。

Wang Jieming has 18 years of media experience, had been in the early years of the Xinhua news agency to work in northern europe. In the creation of the heart have before, he served as president in the well-known mobile Internet new media company VIVA. In addition to the new media, but also in fashion, entertainment industry has a lot of cross-border experience. In April this year, he was leaving the business involved in the fashion field of intelligent hardware, deep attention outside the industry.

在談到此次跨界轉型時,王潔明說,自己反複思考,最終确定了創業方向。現在的這個感覺猶如他 2010年投身移動互聯網一樣。他說,可穿戴設備是智能産業中離錢最近的一個領域。“但生做一個所謂的可穿戴設備出來,如果功能不夠剛性,會很快象玩具一樣被用戶抛棄。所以,在原來用戶已經習慣的‘可穿戴’物件中結合進智能技術,才是靠譜的。這個‘物件”除了手表就是首飾。女人買首飾本身就是剛性需求。把智能技術結合好,就可能出來一個全新品類。”

When it comes to the cross-border transformation, Wang Jieming said, he repeatedly thinking, and ultimately determine the direction of entrepreneurship. Now this feeling as if he was in 2010 to join the mobile internet. He said, wearable devices are smart industries in the recent field of money from the money. "But the health of a so-called wearable devices out, if the function is not rigid enough, it will soon be abandoned by the user as a toy. So, in the original user has been accustomed to the 'wearable' object combined into intelligent technology, is reliable. This "article" in addition to the watch is jewelry. Women buy jewelry itself is a rigid demand. The combination of intelligent technology, it is possible to come up with a new category."

王潔明說,做珠寶首飾,時尚排第一,其次才是智能。所以,在他啟動這個項目時,經米蘭時裝周中國負責人的介紹,最終把有“珠寶詩人”之稱的Marco Dal Maso勸說成了公司的聯合創始人。“Marco的整個家族都是做珠寶的。他很懂設計,其作品經常上VOGUE、芭莎等一線刊物,曾擔任過小貝夫婦及衆多國際明星鐘愛的珠寶品牌Jacob & co的藝術總監,還為時尚雜志寫專欄;他還很懂運營,他全年在全球旅行,除了銷售家族珠寶,還創立自己的個人設計品牌,進駐了包括全球最高端的奢侈品連鎖百貨商場美國的百年品牌老店Neiman Marcus在内的衆多商店。”王潔明說,80後的Marco非常喜愛中國,還曾獲得過《芭莎珠寶》中國的年度跨界設計大獎,“第一次聽說我要做的這個項目。Marco就表示一定要加入。他說智能珠寶一定會震驚整個行業,我們要做全球市場!這也深深地激勵了我。他将負責設計方向和歐美及中東市場的銷售。”王潔明還提到,和他正一起奮戰的小夥伴都是在軟硬件方面很有研究且不少有過創業經曆的。

Wang Jieming said, to do jewelry, fashion first, followed by intelligence. So, when he started this project, the Milan fashion week by the Chinese person in charge of the introduction, and ultimately there is a jewelry poet, said Dal Maso Marco to persuade the company's Co founder. "The entire family of Marco is making jewelry. He is very understand the design, his works often VOGUE, bazaar and other front-line publications, served as artistic director of the couple and many international stars favorite jewelry brand Jacob & Co, also writes a column for the fashion magazine; he also knows his operation throughout the year in the global travel, in addition to selling the family jewels, also founded the individual the design of its own brand, in many shops include the world's most high-end luxury department store chain in the United States 100 year old Neiman Marcus, brand." Wang Jieming said, after 80 Marco was very fond of Chinese, also won the "annual award" Chinese jewelry design of cross-border bazaar, "first heard of this project I have to do. Marco must be added to the. He said that smart jewelry will shock the whole industry, we have to do the global market! It also inspired me deeply. He will be responsible for the design direction and sales in Europe, America and the Middle East." Wang Jieming also mentioned, and he is working together with the small partners are very much in terms of hardware and software research and many have had the entrepreneurial experience.

王潔明表示非常感謝投資圈朋友的信任。他辭職後,不少人向他伸出了橄榄枝。最終他選定了蝙蝠資本和疆域基金領投,“盡管他們做投資,但也有一顆創業的心。他們的投資風格非常嚴謹和專業,對我要做的事高度認同。談一次就敲定了”據了解,因投資、制作電影《泰囧》而出名的、有“中國第一美女制片人”之稱的陳祉希也是本輪天使輪投資人之一,此外還有華為的某前高管。王潔明還透露,有幾家知名的VC均表示想提前洽談A輪。“但我和團隊目前心思全在做産品上,要确保科技和時尚的完美融合以及量産的良品率。”

Wang Jieming said he was very grateful to the trust of the investment circle of friends. After his resignation, many people extended an olive branch to him. Eventually he was selected to bat Capital Territory and lead investor funds, "even though they do invest, but also have a heart of entrepreneurship. Their investment style is very rigorous and professional, I want to do a high degree of identity. Talk about a finalized "it is understood that due to investment, making the film" embarrassed "famous Thai," Chinese first beauty producer "said Chen Zhixi is the angel round one of the investors, in addition to HUAWEI, a former executive. Wang Jieming also revealed that there are several well-known VC are said to want to discuss in advance A round. "But I and the team is currently on the idea of doing products, to ensure that the perfect combination of technology and fashion, as well as the production rate of good production."

疆域基金,是知名投資顧問公司易凱資本的前合夥人趙文挺和倪凡創建的。作為此前易凱資本新興消費服務行業的主管合夥人,趙文挺曾操刀服務過凱撒旅遊、彙付天下和快樂購等幾十家知名公司的融資和并購。他說,新成立的疆域基金将主要關注創新的技術、颠覆的模式和跨界的應用,“智能科技一定會是下一個風口。心有靈犀是我們投資的第一個項目,很創新。做可穿戴設備一定要有做大衆消費品的思維,而不能隻是極客思維。在這點上,我本人非常看好潔明的跨界運營能力。在這個方向上,無論是未來的産品拓展或時尚人群的數據運營都有很大的想象空間。”

The territory is well-known fund investment adviser eCapital former partner Zhao Wenting and Ni fan created. As a partner in charge of previously eCapital emerging consumer service industry, financing and mergers and acquisitions Zhao Wenting had served tourism, Kaiser holds the knife chinapnr and Happigo and dozens of well-known companies. He said that the newly established fund territory will focus on technology, innovation and the mode of cross-border subversion, "intelligent technology will be the next outlet. The heart is our first project investment, innovation. Do wearable devices must be made public consumption thinking, not just a geek thinking. At this point, I am very optimistic about the ability to clean out the cross-border operations. In this direction, whether it is the future of product development or fashion crowd data operations have a lot of imagination."

蝙蝠資本是由高德地圖創始人肖軍和原鼎輝創投副總裁、阿裡戰略投資部副總監屈田聯合創辦的。互聯網人出身、曾參與過阿裡對美團和UC投資的屈田表示,目前全球範圍内正興起一股智能科技公司往時尚領域滲透的潮流。GOOGLE、英特爾等都在和知名時尚公司合作可穿戴設備。今年年初美國初創公司 RINGLY也憑借其時尚智能戒指獲得多個頂級VC的投資。他說,“把時尚和智能科技融合在一起,需要創始人有很強的跨界感覺和更全面的品牌運營能力,一般團隊較難駕馭。但如果能做好,它就是一道門檻,很難被山寨,也不會陷入數碼類智能産品價格戰的紅海。在整個中國社會消費升級的大背景下,市場非常大。”

Bat capital is a high moral map by the founder of Xiao Jun and the original Ding Hui, vice president of venture capital, Ali strategic investment Tian Lianhe, deputy director of the founding of. Internet origin, who had been involved in the United States and Ali UC investment group, said that the current global range is the rise of a smart technology company to penetrate the trend of fashion field. GOOGLE, Intel and other well-known fashion companies in cooperation with wearable devices. Early this year, the U.S. start-up companies RINGLY also by virtue of its fashion smart ring to get a number of top VC investment. He said, the integration of fashion and intelligent technology, the need for the founder of a strong sense of cross-border and more comprehensive ability to operate the brand, the general team is difficult to control. But if you can do well, it is a threshold, it is difficult to cottage, and will not fall into the Red Sea digital intelligent product price war. In the context of the entire Chinese social consumption upgrade, the market is very large."

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